You may think you know him but Santa has suffered for years at the hands of multinational corporations.  They have stolen and subverted his image in order to sell their sugary treats and festive plastic tat.  And you all bought it hook line and sinker.  You gorge yourselves, you fill acres of landfill with unwanted gifts and smugly toss a can of beans into the foodbank collection point all in the name of Christmas.

But no more!  Given the shitstorm of a year we've had Santa is making a stand.  He's not jolly.  He's not immune to the stresses and strains of the world.  All he wants is to make a buck and get on with his life.  He's just like you.

He's the Santa You Deserve.